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What is a Tri-Fold Brochure?
A tri-fold brochure is similar to a three-fold menu where the brochure is folded into three equal parts, with each containing different pieces of information. It's perfect for those that are trying to promote their events, products, services, and even businesses in great detail. The purpose of the tri-fold brochure is to give the reader enough information so that he/she can make a proper and informed decision. So if ever you're provided with one, try to go through all of its contents. You might just see or read something that you actually want to learn more about.
How to Create a Tri-Fold Brochure in Adobe Illustrator
1. Learn How to Properly Utilize Adobe Illustrator
This is one of the best programs to use as it provides you with all the tools you need to properly make your brochure. It also offers a variety of options in terms of size editing and design choice. Although it may seem difficult to use, there are many different online Adobe Illustrator tutorials available that can teach you how to utilize everything effectively.
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2. Understand the Brochure's Purpose
You won't be able to start anything if you do not even know why you have to make the brochure in the first place. What is it that you are trying to promote? Are you trying to get people to learn more about your advertising agency and the services it offers? Or perhaps you're trying to make a simple tri-folded travel brochure that displays all of the destinations one should make trips to? Only when you've figured this out will you be able to move on to the next step.
3. Know What Its Layout and Design Should Be
It is important that you know exactly how all of the information on your brochure should be displayed. Will it be read from left to right or right to left? Is each part of the brochure going to talk about the same or different topics? As soon as you figure that out, you must then think about the brochure's design. You have to figure out how it can appeal to the reader. Although you can be as creative as you want, just make sure that there is a sense of order and professionalism to the design. If you are going to use pictures, then only choose those that are of high quality and make sure that the size doesn't take up too much space.
4. Put In All the Information It Should Display
Now you can start putting in whatever it is that the business or marketing brochure should tell the reader about. This is where you have to seriously consider the text format. The majority of brochures use sans serif fonts as they mostly look attractive and can appeal more to the reader. As for the font size, it's usually 12-point font for the body, 10-point font for captions, and 14- to 22-point font for headlines. Take note that these are only recommended and that it's your choice as to what font size you want to go with. Lastly, align everything in a way that makes it the flow of the text smooth for the reader.
5. Check to Make Sure It's All There
Free Adobe Illustrator Brochure Template
Before you print out your business brochure, you want to check and see if there are any mistakes you made or things you may have missed to include. You'll want to go over everything to see that you didn't make any spelling or grammatical errors. You should also check that you didn't put in the wrong information as any form of inaccuracies could potentially lead to problems.
How to Make a Brochure in Adobe Illustrator
In a business setting, the existence of print marketing has been argued by many, whether it's still alive or have Internet marketing and social media took over. We cannot deny the fact that digital marketing is a big help, but print marketing gives more weight in terms of advertising your business. Print marketing is still worth it since it shows professionalism and targets specific audiences. That is one of the reasons why you should consider using a print marketing material.
Print marketing has many forms. You can choose brochures, flyers, catalog, magazines, posters, etc. All are proven effective, but one of the best ones is a brochure. So, if you are going to use brochures as your marketing material, we have enough information that will help you in making an efficient and eye-catching brochure. Here's how.
1. BI-fold or Tri-fold
Brochures have two types. You can have a bi-fold or tri-fold brochure. If your advertising brochure focuses more on images, you may use a bi-fold format. But if you want to provide more details about your products and services, a tri-fold brochure format is highly advisable. Either way, both are effective in terms of captivating your target market. Pick the brochure format that you think will best represent your business.
2. Your Audience Matters
Every business owner or marketing professional has one goal—and that is to draw attention to their target market. No matter how beautifully designed or well-crafted your print marketing material is if it does not impact your prospects, it will never make sense. So, knowing your target audience is imperative. You may perform a target market analysis to be able to identify their interests. Doing so will allow you to produce a brochure that is audience-centered.
Adobe Illustrator Brochure Template Free
3. Use a Brochure Template
Making your brochure from scratch is good, but utilizing a ready-made brochure template is a wise move. A printable brochure template offers you preformatted graphic designs, artworks, and layouts along with suggestive content. That means you don't have to worry about the appearance of your brochure. Here in Template.net, we have plenty of brochure templates available in multiple uses that are personally crafted by our professional in-house designers. Simply download the template that suits your needs.
Adobe Illustrator A4 Brochure Template
4. Customize in Adobe Illustrator
After you choose a sample brochure template, you may customize and personalize it using Adobe Illustrator. This industry-standard vector graphic editing application has full-fledged designs, font styles, and artworks that you can use. Modifying your template in Adobe Illustrator is hassle-free since this software is easy to use. This software is also accessible in various devices so that you can edit your brochure template anywhere.
Adobe Illustrator Brochure Templates
5. Print and Distribute
Free Brochure Templates For Word
Once you have everything ready, you can already print your advertising brochure. If you want to print it yourself, we recommend you use the best paper stock for better results. Remember, your brochure must be professional-looking to draw interest to your prospects effectively. After that, you can proceed to the distribution of your brochure. It is best to do the brochure distribution in crowded places to reach more potential customers.